Hello, name's Šefik.

I help companies tip the scales by building products people want

I help companies tip the scales by building products people want

I help companies tip the scales by building products people want

Building products is hard, even harder when they don't speak the right language — the one native to the customer. But it's possible to get there. It's an old recipe, a mix of content and information, a touch of strategy with focus and interaction design. Voila! you have something.

Building products is hard, even harder when they don't speak the right language — the one native to the customer. But it's possible to get there. It's an old recipe, a mix of content and information, a touch of strategy with focus and interaction design. Voila! you have something.

Currently I'm designing multiple things at Motiff.co with mindful AI and data application. Crafting new interactions to transform long-standing paradigms in healthcare and store management apps.

Currently I'm designing multiple things at Motiff.co with mindful AI and data application. Crafting new interactions to transform long-standing paradigms in healthcare and store management apps.

I'm helping SymphonyAI create digital stores by automating paper-based shelf restocking workflows
I'm helping SymphonyAI create digital stores by automating paper-based shelf restocking workflows
I'm helping SymphonyAI create digital stores by automating paper-based shelf restocking workflows

Through user research and workflow optimization, we transformed paper-based store operations into digital experiences, resulting in 11% better on-shelf availability, 23% improved planogram compliance, and a 40% reduction in restocking errors — while building the foundation for scalable mobile-first solutions.

Through user research and workflow optimization, we transformed paper-based store operations into digital experiences, resulting in 11% better on-shelf availability, 23% improved planogram compliance, and a 40% reduction in restocking errors — while building the foundation for scalable mobile-first solutions.

From $0 to $1.7M ARR - Designing a first of a kind AI support agent handling 80% of online brand communication
From $0 to $1.7M ARR - Designing a first of a kind AI support agent handling 80% of online brand communication
From $0 to $1.7M ARR - Designing a first of a kind AI support agent handling 80% of online brand communication

Through customer research and iterative design, we reduced agent launch time from 30 to 10 days, expanded AI capabilities to handle complex order management, and developed multi-brand support infrastructure — enabling rapid growth to 100+ B2B2C brands and establishing trust in AI-powered customer service.

Through customer research and iterative design, we reduced agent launch time from 30 to 10 days, expanded AI capabilities to handle complex order management, and developed multi-brand support infrastructure — enabling rapid growth to 100+ B2B2C brands and establishing trust in AI-powered customer service.

Siena Labs

I've helped 1-800 PetMeds expand beyond medicine, offer new digital services and stay competitive.
I've helped 1-800 PetMeds expand beyond medicine, offer new digital services and stay competitive.
I've helped 1-800 PetMeds expand beyond medicine, offer new digital services and stay competitive.

Through strategic research and user-centered design, we achieved 20% growth in food sales, launched telehealth and secured $350k+ in stakeholder funding while improving the digital shopping experience through personalization and optimized checkout flows.

Through strategic research and user-centered design, we achieved 20% growth in food sales, launched telehealth and secured $350k+ in stakeholder funding while improving the digital shopping experience through personalization and optimized checkout flows.

5 investment tools under one roof for PIMCO
5 investment tools under one roof for PIMCO
5 investment tools under one roof for PIMCO

Through strategic design and digital transformation, we unified disconnected analysis tools while cutting report generation time from 7 days to 30 minutes — doubling user engagement and accelerating the sales cycle by 40% through personalized client assessment capabilities.

Through strategic design and digital transformation, we unified disconnected analysis tools while cutting report generation time from 7 days to 30 minutes — doubling user engagement and accelerating the sales cycle by 40% through personalized client assessment capabilities.

WAGA

WAGA

Enabled Waga.ba to get it’s first online sale through a new e-commerce user experience, better storytelling and copywriting. After not making a single one for 2 years.

Enabled Waga.ba to get it’s first online sale through a new e-commerce user experience, better storytelling and copywriting. After not making a single one for 2 years.

Enabled Waga.ba to get it’s first online sale through a new e-commerce user experience, better storytelling and copywriting. After not making a single one for 2 years.

Burch College

Burch College

I created a new 150+ pages Information Architecture for BURCH University, a respected college in Bosnia and Herzegovina.

I created a new 150+ pages Information Architecture for BURCH University, a respected college in Bosnia and Herzegovina.

I created a new 150+ pages Information Architecture for BURCH University, a respected college in Bosnia and Herzegovina.

Helping ideas walk the steady line on the web

Helping ideas walk the steady line on the web

Designing tools

with a long shelf life

Designing tools

with a long shelf life

Designing tools

with a long shelf life

For 10 years I've helped companies explore the next best big idea or reconsider where value lies today. I use research and prototyping to break tunnel vision thinking, steer future focus or design impactful things within current systems.

For 10 years I've helped companies explore the next best big idea or reconsider where value lies today. I use research and prototyping to break tunnel vision thinking, steer future focus or design impactful things within current systems.

Discovery

Discovery

Informed decisions build the best products. I help you be informed about what customers want to see, what's a baseline (minimum lovable product) that makes them want to use it and think of future scenarios you might not have considered.

Value reimagining

Value reimagining

Sometimes new value is in dots not yet connected. A new way you talk about a feature customers use differently than imagined, refining a sentence to address previously unknown needs, changing the presented story. I help you sweat the details.

Evaluative Delivery

Good enough is good for a while. Growing products needs awareness of bottlenecks, discovering opportunities to improve today, with what you have. I help evaluate and pivot a feature into a v2 while keeping the day to day delivery going.

What these services deliver?

What these services deliver?

What these
services deliver?

Reveal opportunities beyond the short-term

Reveal opportunities beyond the short-term

Reveal opportunities beyond the short-term

Decide the best path with multiple prototypes

Decide the best path with multiple prototypes

Decide the best path with multiple prototypes

Use research or taste when it’s right

Use research or taste when it’s right

Use research or taste when it’s right

Tell a better story of the future with what you have today

Tell a better story of the future with what you have today

Tell a better story of the future

with what you have today

Understand organizational pain points, bias and bottlenecks

Understand organizational pain points, bias and bottlenecks

Understand organizational pain points,

bias and bottlenecks

Build resilient software for uncertain times

Build resilient software for uncertain times

Build resilient software for uncertain times