Resume

A brief history

A brief history

I’m privileged to have worked with the big and the small.

I’m privileged to have worked with the big and the small.

Current

SymphonyAI Store Intelligence &

SymphonyAI Store Intelligence &

Lead Product Designer

I’ve worked with Motiff 8 years ago, while I was starting up my career. I decided to leave Croatia and come back to my home country, mostly to spend time with family more. And this year, I got a call from Motiff to come back and see how it’s like now.


I’m leading design for a Computer Vision AI product from concept to acquisition, focusing on strategic opportunities and user-centric UIs. Deployed a solution for replacing paper-based workflows at several of the top 25 US grocery retailers, including Albertsons, Walmart, with an average 5% sales increase after deployment.

2022 - 2024

Siena Labs

Founding Product Designer

Joined Siena as the first design hire. Defined and designed a first-of-kind AI support agent handling 80% of online brand communications with 98% faster responses, 90% resolution rate, and 4.8/5 CSAT score.


It was fun designing and working with a new medium, with no limitations or best practices yet. A lot of exploration, trial & error to come up with new interactions that would present the power of LLMs without being just another ✨button in the sidebar.

2021 - 2023

FIVE (Acquired by Endava)

FIVE (Acquired by Endava)

Senior Product Designer

FIVE — a favorite and dearest experiences. I relocated from Sarajevo (B&H) to Zagreb (CRO) and found myself in a completely new place working on high impact projects with a world-class team of designers. One of them becoming my roommate and a long time friend. This is where my view of design shifted from tech to people connections first. I helped a pet medicine giant expand their digital service offering and enabled a new fund analysis tool for an investment firm. 

2019 - 2021

SEEBA

Product Designer

SEEBA was my first full-time agency experience. I got to be involved in a handful of different industries and grow my career from an IC to defining foundational discovery and delivery principles. Contributed to 5+ projects across fashion, food delivery, health and e-commerce industries from 0 to launch and got to take responsibility as the primary client partner and contact for design.

2019 - 2021

and early beginnings

and early beginnings

Product Designer, UX Lead, Designer, UI Designer

I was full-time freelance for the first 4 years of my design career. Today, I design under Half Step — An “available and approachable” design shop, either solo or on a team, helping small companies look big for their size. Conceptualized and built 40+ products, marketing, landing page and full websites. Worked under multiple agencies Motiff.co, Oui Will, Akeo Lab.

Education

Backelor of English language and literature - Faculty of Philosophy

Sarajevo, Bosnia and Herzegovina